Mert Dokumcu, Digital Advice Lab @Google Turkiye

Long story short,

Mert Dokumcu is a digital polymath who has partnered with global and local brands to shape digital growth, automation, and creative transformation.

Audit, consultancy, and training:
Google (Turkey & Ireland), Mercedes-Benz, BMW, MINI, MediaMarkt, Watsons, Domino’s, CarrefourSA, Lenovo, Michelin, Akbank, VakıfBank — and more. See full list.

Ad operations for online event ticketing marketplaces:
TicketNetwork, MEGASeats, ScoreBig, TicketFaster, TicketLiquidator.

End-to-end digitalization for sports and personal training brands:
CrossFit® Aspera, Balkaya Training.

Automated performance solutions for e-commerce operations:
Yorstruly, TheLifeCo Shop, Leone Handmade.

Strategic positioning and media development:
SCW AI, Call Center Studio.

Mobile app publishing and growth:
Tigloos Games, Byte Guys.

Each collaboration blends data-driven thinking with creative and technical precision — a hands-on approach to building systems that scale.